Read this before you consider using AI for content

Why spend so much on a copywriter when you can use clever AI software to magically compose persuasive content at a fraction of the cost?

Copywriting is part science, part art.

We can write about things we’ve never tried or tasted, driven or dreamed of driving, heard or handled.

I remember (back in the day) working for a fashion magazine, brands would send their products for us to test, or offer services for us to try, and we would write about them.

Now, though, all we have to do is “google it.” Ugh, what an impersonal and generic way to learn about a product or service and then have to write something insightful and unique about it. Why spend years nurturing and honing excellent skills only to be replaced with a few taps on a screen?

It makes you wonder if marketers even care about their products to deliver compelling communication about them.

Proficiency in grammar and language doesn’t seem to matter anymore - and neither does emotion.

Emotion is what sells.

And copywriters know this. We also know that AI can’t understand emotion or human behavior, no matter how much data you put into it. How can you produce exciting content with no “human” element or quality in your copy?

So before you accept the limiting perspective of AI, consider what you really need first.

Do you need original and persuasive copy? Then call on a human copywriter and not a machine like Jasper.

The human can uncover pain points, deliver solutions, monitor the impact, and optimize for better results.

I get it - AI is impressive and can use data to generate content like product descriptions or boring articles to meet deadlines.

But... it’s limited in evoking emotion…. as copy should.